READ; Change or Die by Alan Deutschman
Deutschman’s book lays out a three-step framework for change that appears to be universal, crossing cultural, economic, and social boundaries. He uses a mnemonic for his framework: Relate, Repeat, and Reframe, as well as one for its opposite: Facts, Fear, and Force. I’ve read a few books on change, and this is the first one I’ve truly enjoyed. Most are either fear-based or so bogged down in process as to be difficult to implement. This one makes neither error. Rather, Deutschman’s first order for change sounds simple but is quite profound. In order to make change, a first step is to form a relationship with someone who believes you can change. In other words, to change, one must be able to hope for change and have at least one other person believe that the hope is not ill-founded. Deutschman is a journalist, and his writing is straightforward and highly readable. Because of his background, he had access to some fairly high-profile people who exemplify the principles he outlines here. Recommended for anyone who wants to make a change in their personal or professional lives, their organizations, or industries.
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